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Apple loses the plot with iPhone XR

Color me indifferent. (Screenshot by ZDNet) Happy new trade war. Apple CEO Tim Cook believes that trade tensions incited by the US have contributed to a slowing iPhone market in China. This isn’t, though, the whole story. Last week, it was worth wondering whether Apple was having trouble marketing three ...

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Apple’s iPhone XR: Bad marketing or sneakily clever?

A communication problem? (Image: James Martin/CNET) It happened during Christmas dinner. I took out my iPhone XR to check a text — surely someone was finally wishing me a Merry Christmas — and one of my wife’s relatives asked: “What’s that?” “It’s an iPhone XR,” I replied, sinking, as many ...

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Phones and more: The best of everything mobile in 2018

top picks The 10 best smartphones of 2018 All significant smartphone launches have now passed and as we approach the end of the year, the ten best shake out after more extended usage of each. Read More The term best is subjective, but after testing out a number of smartphones, ...

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‘iPhone XR from $449*’: Apple ramps up iPhone sales push

Following reports of production cuts and slow sales of the 2018 iPhones, Apple has launched a new promotion on its website touting the iPhone XR as available “from $449”, rather than its actual price of $749. It’s the latest step in Apple’s recent marketing efforts to spur iPhone sales and ...

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