Home / Internet / Flipkart to Add Free Movies, Videos Streaming to Its App

Flipkart to Add Free Movies, Videos Streaming to Its App

Walmart’s Indian unit Flipkart is set to roll out a free video service for all of its 160 million customers this month as the e-commerce company looks for new ways to increase its user base in smaller towns and cities, it said on Monday.

“Most consumers’ first touch point with the Internet is through online video content and statistics suggest that video content and entertainment play a key role in bridging the gap for consumers to come online and experience e-commerce,” a company spokeswoman told Reuters by phone.

Flipkart, based in the southern city of Bengaluru, said it would offer movies, short videos and Web series on its app, but added it won’t venture into original content right now.

Access to affordable smartphones and cheap Internet has made India a growth market for online streaming companies. Locked in a pitched battle for market share in the country, e-commerce firms are looking past bigger cities like Mumbai, New Delhi and Bengaluru for the next wave of growth.

Flipkart competes with Amazon.com’s Indian unit in the country. Unlike Amazon’s Prime video service, Flipkart won’t charge users for streaming and won’t launch a separate application for these services, the spokeswoman said.

“We have rolled out the test in among 1 percent of our customers currently and plan to take it to 100 percent of them in the next 20 days,” she added.

Bloomberg reported earlier that Flipkart was planning the launch, citing people familiar with the plans. The report said Flipkart would license content from production houses like Walt Disney and local studio Balaji Telefilms.

Amazon currently charges Rs. 999 a year ($14.15), or Rs. 129 ($1.83) a month, for its Prime membership.

© Thomson Reuters 2019

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and subscribe to our YouTube channel.

Samsung Galaxy Note 10 Sales to Be Similar to Predecessor: Counterpoint

Google Fit App Gains Improved Sleep Insights, Dark Theme in Update for Android, iOS




Source link

Check Also

Google Images Gets ‘Swipe to Visit’ for Mobile Web Searches, Uses AMP to Quickly Load Source Page

Image searches are a popular feature of Google’s search engine, letting users specifically find images ...

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.